Case Study
Birrapps
Founder / Product & Marketing Lead | Product, Brand & Growth
As a homebrewer and designer, I created Birrapps, a mobile app that simplifies the complex calculations behind brewing. Designed to replace cluttered spreadsheets and rigid desktop tools with a clean, mobile-first experience focused on real user needs.
I led design and development from concept to launch, defining the UI, logic, and visual identity, and supporting promotion through the website, tutorial videos, and social media.
Impact
4.9★ average rating on Google Play. Thousands of active users across 20+ countries. Praised for clarity, speed, and usability. Helping brewers focus on craft, not math, since 2019




