Currently building with
Founding Product Designer · February 2026 - Present
Helping shape GitHits across product, brand and go-to-market as the company builds the context layer for AI coding agents.
Reshaped onboarding and the core product experience as GitHits expanded from search into a broader agent platform.
Built and evolved the visual and communication system across product, marketing, launches, demos and content.
Work extends beyond design into frontend implementation, experimentation, acquisition and product communication.
Partnering closely with founders and engineering across product decisions, positioning and what actually gets shipped.
Product & Creative Design · January 2010 - December 2021
Early-stage startup → scaled consumer platform
Worked across product and creative as Shopkick grew from an early-stage team of roughly 20 people into a company of more than 200.
Impact: Helped shape digital experiences during a period of rapid growth that ultimately led to Shopkick’s acquisition, valued $200M.
From early startup to scaled product company.
Founding Designer · Brand, Product & Growth · November 2023 - February 2026
Led product design, brand, UX/UI and launch execution from the ground up for a reward-based consumer platform.
Impact: Helped launch and scale the product to 80K+ active users, $13.4M+ in tracked transactions and 418K+ reward actions.
Built across product, brand and growth instead of treating them as separate problems.
Creative Lead · Brand, Product & Lifecycle · December 2021 - February 2025
Connected brand, product, acquisition and lifecycle experiences across Klover Cash App, Frisbee Rewards and the broader Attain ecosystem.
Impact: Created reusable systems across web, onboarding, lifecycle and acquisition that improved consistency and sped up campaign execution.
A broader role sitting between product experience, brand and growth.
Lead Designer (at Department One GmbH) · Digital Loyalty Experience · February 2008 - March 2009
via Department One GmbH, Munich
Customer loyalty pilot · 2008
Worked on an integrated customer loyalty pilot connecting mobile, web, in-store POS and swipe-card interactions into a single customer experience.
Impact: Helped prototype an early omnichannel loyalty system at a time when mobile-connected retail experiences were still emerging.
Early omnichannel loyalty, before omnichannel was a thing.
Co-founder · Product, Brand & Technology · November 2025 - Present
Building a digital companion for natural destinations that helps visitors understand, plan and navigate places before and during their trip.
Current focus: Starting with the walkways of the Perito Moreno Glacier in Patagonia, using interactive 3D maps, trails, viewpoints and useful destination information.
Founder angle: Leading product direction while working across UX, brand, frontend, positioning, validation and go-to-market.
Turning the “friend who knows everything about the destination” into a product.
early-stage venture currently being built and validated
Founder · Product & Growth · November 2018 - Present
Created Birrapps to simplify the calculations behind homebrewing and replace spreadsheets and rigid desktop tools with a mobile-first experience.
Impact: Built and launched the product from concept to market, reaching users in 20+ countries and earning a 4.9★ average rating on Google Play.
Founder angle: Owned the full journey across product concept, UX, visual identity, development, launch, educational content and promotion.
A side project that became a real product used around the world.
30 min intro call