Case Study

Cardinal Painting & Waterproofing

Creative Direction | Brand & Web

Led the brand and digital presence for Cardinal Painting & Waterproofing, a service business founded by an experienced professional stepping into her role as owner.

Shaped the foundation end to end, translating hands-on expertise into a brand that feels trustworthy, precise, and intentional. I defined the visual identity and messaging, and designed the Squarespace site with a focus on clarity, calm communication, and credibility.

  Impact

Clear brand positioning in a crowded category. Professional web presence supporting early client acquisition. Simple, frictionless contact via Calendly and WhatsApp. Consistent visual and messaging system across brand and site