Case Study

McDonald’s Germany

Lead Designer (at DepartmentOne GmbH) | Digital Loyalty Experience

I led design for myM McDonald’s DE, a cross-platform loyalty program developed in collaboration with the German marketing team. Worked closely with the CCO to translate strategy into design, coordinating production across web, in-store, and motion deliverables.

Delivered cohesive visuals for campaigns, POS screens, and interactive experiences that strengthened customer engagement and brand consistency across all digital touchpoints.

  Impact

Helped expand the loyalty program nationwide, improving visual consistency and accelerating rollout across 1K+ McDonald’s locations in Germany.