Case Study

Shopkick

Founding Designer / Art Director | Product, Brand & Growth

Part of the founding team, shaping one of the leading shopping rewards apps in the U.S. from launch to acquisition. Collaborated across product and marketing, delivering campaigns for Best Buy, Macy’s, American Eagle, Target, and Walmart.

Led a 7-person design team, introduced reusable systems to streamline production, and bridged creative, product, and marketing to drive both daily performance and long-term brand equity.

  Impact

Supported the app’s growth to millions of users and contributed across two acquisitions, the first valued at $200M.

Unfortunately, Shopkick shut down in March 2026 after 17 years.