UX/UI

I led the full product design for HighRewards, a reward-based mobile app for the 21+ economy. From wireframes to interactive prototypes, I worked through iterative cycles to shape an experience users describe as clear, seamless, and intuitive.

I developed a scalable component system, delivered high-fidelity assets, and collaborated tightly with developers, providing specs, Lottie animations, and motion direction. I also oversaw visual QA, defined sound cues and UI behaviors, and ensured consistency across every interaction.

HighRewards in Numbers

Launched in July 2024 (iOS) and September 2024 (Android), HighRewards has already shown strong traction in its first year.

Retention (Past 30 Days):

• Day 7: 39% (Industry average: 25–30%)
• Day 14: 35% (Industry average: 20–25%)
• Day 30: 28% (Industry average: 15–25%)
Retention well above industry benchmarks, demonstrating clear product-market fit even in early stages.

User Growth & Engagement:

• Active Signups: 64K
• Avg. Sessions per User per Month: 36 (Considered high engagement for loyalty apps)
Strong user adoption and repeat usage just months after launch.

Core Feature Adoption:

• Receipts Scanned (OCR): 136K
• User Check-ins: 123K
• Day 30: 28% (Industry average: 15–25%)
• Partner Store Visits: 12K
High uptake of core incentives: receipt scanning and in-store check-ins driving real value.

Economic Impact:

Total $ Tracked from Uploaded Receipts: $8.5M+
Significant transaction volume generated for partner brands within the first year.

I designed a mobile app for home brewers that simplifies complex calculations involved in beer production. The goal was to create an intuitive, mobile-first tool to replace spreadsheets and outdated software.

I led the development team to bring the app to life, aligning on logic, behavior, and usability throughout the build.

The app is highly rated on Google Play, praised for its clarity, usability, and focus on real user needs. From clean UI flows to precise interaction patterns, it empowers brewers to focus on their craft without technical friction.

I designed and prototyped the full Klover marketing site in Figma, then built it responsively in Webflow to ensure a seamless experience across desktop and mobile. From early wireframes to polished interactive prototypes, I defined the design system and crafted a clear, modern interface that communicated Klover’s value proposition to new users.

Alongside the main site, I also created a web-based onboarding experience for the Klover app. This responsive flow introduced users to the product and streamlined first-time setup. I worked directly with Klover’s development team, providing design direction to ensure that every interaction was smooth and frictionless. The result was a significant boost in user acquisition by lowering barriers at the entry point.

What I Delivered

• Design & Prototyping: Complete website designed in Figma, covering responsive layouts, scalable components, and interactive prototypes.
• Webflow Development: Implemented and launched a fully responsive site, enabling the marketing team to run updates and campaigns without heavy engineering involvement.
• Onboarding Flow: Designed and delivered a responsive onboarding experience that mirrored the app’s identity while reducing friction for new users.
• Team Collaboration: Partnered closely with developers, providing clear specs and direction to ensure consistency and usability across devices.

Impact

• Responsive Website: Klover’s first fully responsive Webflow site, giving the team agility to update content independently.
• User Acquisition Growth: The web onboarding flow significantly increased new user acquisition, with smoother conversion from visitors to active app users.
• Framework for Scale: Both the website and onboarding process became repeatable frameworks for future campaigns and product rollouts.

Hired by CodersPlug as conceptual designer, I crafted the full experience for "Eternal Conflict," an online strategy game inspired by the fantasy worlds of orcs, elves, dwarves, and humans. The challenge was not only stylistic, but deeply UX-driven.

I developed the game’s UI system, iconography, screen flows, and animations, blending usability with rich fantasy art. I also contributed to the game's naming, character design and motion graphics. My design direction focused on creating interfaces that felt immersive, responsive, and easy to navigate, even in complex multiplayer scenarios.