About

Designer by background. Builder by practice.

I’ve spent more than 20 years working across product, brand and digital, mostly in environments where the problem was never neatly contained inside one discipline.

That led me from visual and product design into positioning, growth, frontend implementation, launches and early-stage product decisions.

Today, I’m most useful when things are still taking shape: when a founder needs someone who can understand the idea, help define it, turn it into something tangible and keep pushing until it ships.

My experience spans startups and early-stage environments, working across product, brand, UX, frontend and go-to-market. I’ve helped other founders shape and ship products, and I’ve built own ventures from scratch — learning firsthand what it means to own the entire product with limited resources and incomplete information.

Outside of work, I’m a proud dad of two girls, a homebrewer, a former amateur basketball player, and a frustrated guitarist who still picks up the instrument every once in a while.